From Brand Redesign to Business Transformation with 1Crew
Brand Strategy, Identity, Web Design & PM Dev
About:
1crew is a certified cloud expertise firm that provides top-notch DevOps and cloud services to leading brands. However, their outdated branding and unimpressive website failed to accurately reflect their expertise and the value they bring to clients.
Seeking to transform their brand and enhance their online presence, 1crew partnered with us to conduct brand strategy workshops, redesign their visual identity, and update their project management system.
The result was a business transformation that led to a refined service offering, a new value-based pricing approach, and a strategic positioning that aligned with their vision for growth. In this case study, we'll explore the process we followed and the transformative results we achieved with 1crew.
From Brand Redesign to Business Transformation with 1Crew showcases how our expertise helped them redefine their business model, refine their service offering, and achieve greater success in providing DevOps and cloud services to clients.
Period:
2022-2023
Services:
Brand Strategy Development
Brand Identity Design
UI UX Webflow Design
Stationery Design
Project Management Dev
Deliverables:
Brand Strategy
Brand Identity
Webflow Website
Marketing collateral
New PM system
01. The Discovery & Strategy Phase:
The discovery and strategy phase is where we sat down with 1crew for up to four intensive workshops, each six hours long. The purpose of these workshops was to dive deep into their business, target audience, service offering, competitors, and messaging. By gaining a thorough understanding of these aspects, we were able to lay the foundation for the future brand redesign. Our team of experts worked closely with 1crew to uncover valuable business insights and develop a clear vision of the people and ideas that stood behind the brand. This set the stage for us to hit the mark when we designed their new identity, ensuring that it accurately reflected their values and resonated with their target audience. The outcome of the discovery and strategy phase was a well-defined brand strategy that informed all subsequent stages of the project, setting the groundwork for the business transformation that followed
Small part of the Brand Bible Strategy Document:
02. Developing the Stylescapes:
Following the discovery and strategy phase, our team of designers began curating three distinct visual stylescapes for 1crew. These stylescapes served as visual representations of our vision for the brand's new identity. Each stylescape was carefully crafted to reflect the insights we had gleaned from the previous workshops and to align with 1crew's values, target audience, and business objectives. After presenting these stylescapes to the client, we worked collaboratively to refine and iterate on the design direction, ultimately selecting one that would serve as the foundation for the brand's new identity. The outcome of this phase was a clear and defined visual direction that informed all subsequent design decisions, setting the stage for the successful implementation of the brand redesign and business transformation.
Final Stylescape:
03. Developing the brand identity & guidelines:
Let's work together
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Let's work together
Let's work together ✴︎ Let's work together
03. Webflow Website UI UX Design & Development Phase:
With the brand identity established, we moved on to the web design phase. Our approach for the website design was to ensure that it was not only visually appealing but also user-friendly, responsive, and aligned with the visual identity and strategy insights that we created. We applied best practices in UX/UI design, taking into consideration the user's journey through the site, and ensuring a seamless experience from start to finish.
Credits:
Client:
Discovery & Brand Strategy:
Nikolay Petkov, Othmane Boumzebra, Martin Panayotov
UI/UX Design & Development
Piter Dimitrov
Brand Identity Designer:
Tsvetan Mitev
Jira PM Development
Nikolay Petkov & Gabriel Georgiev