Aligning technology and humans using brand strategy & design.
Brand Strategy, identity & Web Design
About:
InfiniteX is a privately owned company specializing in Decentralized Technologies. The team has built blockchain products and optimized processes for more than 20+ startups and enterprises across a variety of industries including Sustainable Energy, FinTech, Gambling, and Gaming.
With headquarter in the IT Hub of Southeastern Europe - Bulgaria, with a presence in New York & Tel Aviv.
WEARE, UNICK Co., and Oblik Studio collaborated to handle the brand strategy, identity, and website design + development in order to communicate the quality of service InfiniteX offers and reposition them to their desired target audience.
Period:
2019-2020
Services:
Brand Strategy Development
Brand Identity Design
Stationery Design
UI/UX Web Design
Art Direction
Deliverables:
Brand Strategy & Positioning
Brand Identity
Stationery Materials Design
Website Design & Development
01. User Profiles Development:
Our Discovery Phase allowed us to understand InfiniteX's goals, target audience, competitors, and vision. We found their current branding was not resonating and that "blockchain" was not yet familiar to their target audience.
WEARE helped InfiniteX rebrand and create a clear, concise message that resonated with their target audience and effectively communicated the value of blockchain technology for businesses.
The result was a stronger brand, clearer message, and more effective marketing strategy for InfiniteX, helping them achieve their goals and grow their business.
02. Brand identity design:
The chosen identity concept is inspired by the meeting point between humans and blockchain technology.
It aims to remove the barriers and disrupt the general understanding that blockchain is an abstract idea.
The symbol is also inspired by the name of the brand forming an infinity symbol in a more abstract way.
The positioning and the brand messaging were focused on blockchain technology being more human and accessible and beneficial for businesses.
Let's work together
✴︎
Let's work together
Let's work together ✴︎ Let's work together
03. The Website Design & Development Phase:
With the brand identity established, we moved on to the web design phase. Our approach for the website design was to ensure that it was not only visually appealing but also user-friendly, responsive, and aligned with the visual identity and strategy insights that we created. Along with Unick Agency, we applied best practices in UX/UI design, taking into consideration the user's journey through the site, and ensuring a seamless experience from start to finish.
04. The Development Phase:
In the development phase, working along with Oblik Studio, we utilized creative-coding techniques to bring the website to life with slick animations, adding an extra level of engagement and interaction for the user. The site was designed with a responsive layout, ensuring that it looked great and functioned optimally on all devices, from desktop to mobile. Our team of experts worked tirelessly to ensure that the site was delivered on time and to the highest quality, meeting all requirements and exceeding expectations.
CEO at InfiniteX
“We recently worked with WEARE on refining our company's brand strategy & identity. Their unique and deep understanding of the matter helped us create something completely innovative for our industry. I can't stress enough how amazing were the final results. I highly recommend them. And for us - we can't wait to work on another project together.
Credits:
Client:
Discovery & Brand Strategy:
Nikolay Petkov & Nikola Uzunov
Brand Identity Designer:
Tsvetan Mitev
Website UI / UX Design:
Nikola Uzunov (UNICK Co.)
Website Development:
Oblik Studio
Period:
2019-2020