Making coworking look good with Office RND.

Event Marketing Collateral Design & Print Logistics

About:

OfficeRnD is the world’s leading coworking management software helping shared workspaces automate operations, maximize productivity, and improve the member experience. Following their mission to make coworking the way of working, in 2019 Office RND was a sponsor partner at one of the biggest coworking conferences in the US - The GWA. So we had to make sure they look good for that one.

Period:

June - July 2019

Services:

Planning
Discovery Workshops
Graphic Design
Print Design
Print Management & Logistics

Deliverables:

Event Marketing Strategy
Event Print collateral
Illustrations
Photography

The impact:

Office RND is one of the best coworking management softwares worldwide, operating with more than 1000+ flex spaces up to this date. Behind that stands the valuable input of the 60+ people of a young and highly motivated team. Our goal was to communicate clearly their competitive advantage, as well as the company’s personality by diving deep into their world and creating all of their marketing swag for the conference. The foundation was done after a series of discovery workshops with them in order to strategize our plan when approaching the visual and print work that needed to be done.

Old branding:

The new look:

The chosen identity concept is inspired by the meeting point between humans and blockchain technology.

It aims to remove the barriers and disrupt the general understanding that blockchain is an abstract idea.

The symbol is also inspired by the name of the brand forming an infinity symbol in a more abstract way.

The positioning and the brand messaging were focused on blockchain technology being more human and accessible and beneficial for businesses.

The outcome:

Due to our collective efforts, we manage to produce up-to-date, on-brand, and consistent SWAG pieces for OfficeRND and their participation in the GWA conference. This resulted in clear communication to our target personas, reaching the goal for closed prospects and sales as well as differentiating the brand from their competitors. We can call our efforts a success that helped us position the company in the desired direction.